The Tunisian National Tourist Office took part in ITB China 2025 in Shanghai from May 27 to 29. The event, a major tourism trade fair, provided a key platform to showcase Tunisia as a prime travel destination.
The Tunisian delegation held meetings with Chinese and international tour operators and airlines, focusing on strengthening cooperation and launching market-specific promotional campaigns.
Tunisia’s pavilion drew strong interest from professionals and media, highlighting the country’s diverse tourism offerings and investment opportunities in hospitality, cultural, and sustainable tourism.
This participation reflects Tunisia’s continued efforts to strengthen its presence in the Chinese market, following similar engagements at COTTM in Beijing and MITE in Macau earlier this year.