Apple and Samsung dominated Europe’s smartphone market in 2025, together accounting for 62% of sales, according to Omdia. Apple held 35% of the market, while Samsung captured 27%.
Samsung shipped 46.6 million devices, mainly mid-range models like the Galaxy A56 5G, while its flagship Galaxy S25 Ultra ranked tenth. Apple focused on premium devices, with the iPhone 16 at second, iPhone 17 Pro Max fourth, and iPhone 16 Pro Max fifth in sales.
Notably, no Chinese brands appeared in Europe’s top ten best-sellers in 2025, a decline from 2024.
