Apple and Samsung dominated Europe’s smartphone market in 2025, together accounting for 62% of sales, according to Omdia. Apple held 35% of the market, while
Apple continued to strengthen its dominance of the global smartphone market, with the iPhone 16 topping the list of the best-selling smartphones in 2025, according
Samsung Electronics retained its leadership in the global smartphone market during the second quarter of the year, supported by strong sales of its competitively priced